BEATING THOSE WINTER BLUES

It’s that time of year! Temperatures have dropped, it’s getting dark earlier, and the light is at the end of the holiday tunnel. It can be hard to stay motivated during the last few weeks of December, but it’s actually such an important time to finish strong!

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UPGRADING YOUR BRAND ON A BUDGET

Does anyone else find that the New Year is always a good time to spruce up your website/brand? We definitely agree, but we know it isn’t always easy or affordable. Here are some tips for upgrading your brand on a budget for anyone that is contemplating a revamp!  

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HOW TO BUILD AN AUTHENTIC AUDIENCE

I hope you're crushing your Monday so far,  I am getting though my long to-do list at the moment! I know you know how that goes... I had an exciting interview with my friend Alyssa for “The GameChanger Series” and I seriously can’t wait for you to watch it!

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PROFIT YOUR PASSION

No matter how you’re billing (hourly, flat fee, or a mixture of both), it’s important to outline what has already been paid, what the remaining balance is, and any additional add-on fees (like extra work, reimbursements, etc.) that may have come up. How you organize everything is up to you, but make sure each and every dollar is included. That way, both you and the client will have no doubt how the final balance was calculated. If you’re descriptive and thorough, questions and confusion will be minimized and make the process easier.

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OPTIMAL POSTING TIMES ON INSTAGRAM

You don’t need me to tell you how important it is to have quality content on Instagram. However, beyond knowing what to post, it’s just as crucial to know when to post. The trick here is that the answer is not the same for everyone. You have to understand a combination of your followers and general analytics.

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KNOW YOUR AUDIENCE

Remember that saying your mom would always use -  “You are who you surround yourself with.”  Well, mom knows best! No, this isn’t a lecture on who you should or shouldn’t hang out with! However, I am here to tell you that she’s right. Not only about your circle of friends but it goes for your followers as well!  Hear me out...

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