People always ask me - “how did you get into coaching”? The truth is, I was kind of thrown into it. For the past 6+ yrs I have been obsessed with all things business, marketing and social media. I love learning and I really pay attention to detail.  Honestly, I’m the type of person who dissects commercials just to figure out exactly what the advertisement is trying to say to its audience.

If you ask me, there’s a science to the whole thing: the psychology of business.  Each move that is made in the administrative world is a lot more thought out than one may think.  In order to maintain engagement, companies need to fully understand their markets; otherwise - they aren’t selling their products.

This was fascinating to me. So in any spare time I had I was studying the ins + outs of the game.

Before I knew it, friends started coming to me here and there for business advice. Whether they wanted help with their brand or just choosing which image looked best for their Instagram, they knew I had an eye and was obsessed with this stuff.

The good thing is, it was fun for me.  I loved helping them in whatever way I could. I saw each chance I had to work with them, as another educational opportunity. 

I quickly mastered smaller platforms like Facebook and Instagram. Once that was done. I turned to WordPress and Squarespace.  I wanted my knowledge to continuously evolve, and I was eager to make sure that happened.

Eventually, one thing lead to another and the light-bulb went off.  I realized I could do this for a living.  Not only because there was a need for it, but mostly because I enjoyed it. 

So, I did my research. Nightly, I was reading up on content creation and social media managing.  If I was going to do this, I didn’t want to hold back - I wanted to go all in.

From that point forward, things really took off.  I began teaching my friends how to build their brand strategically.  As I got more and more people interested in what I was capable of offering,  friends referred me to their friends and word of mouth spread like wildfire.

When I think about it now, I could have started this as my career a LONG time ago had I paid better attention. So word of advice - PAY ATTENTION.

I didn’t absorb what it was people were asking my advice for. I considered this a “hobby” of mine but didn’t think to act on it, therefore denying myself my true potential.

Today, I have a totally different approach.  I really do my best everyday to listen to my clients.  What are they asking of me? What are they telling me?  What can I do to make things easier on them?

I want you to learn from my mistakes. I challenge you to think about what it is that makes you happy!  When you get a minute to “de-stress” from the day  –– what do you turn to?  When your BFF calls you to chat at 4am, what does she need your advice on?  What are you most confident talking about?

These are the things that make us who we are, and when we embrace them you’ll see how easy it is to profit your passion.

This is how you’re going to start your future, trust me.


jennifer jadenComment