KNOW YOUR AUDIENCE
Remember that saying your mom would always use - “You are who you surround yourself with.” Well, mom knows best! No, this isn’t a lecture on who you should or shouldn’t hang out with! However, I am here to tell you that she’s right. Not only about your circle of friends but it goes for your followers as well! Hear me out...
Once you’ve developed your vision and determined where you see things going, odds are your brand is off to a pretty good start. But, in order to carry said brand you absolutely have to pinpoint your target audience. Who are you speaking to? Who are you trying to help or get through to the most?
It may seem difficult to do at first because you know you’re going to grow and evolve over time; but the goal is to choose an audience who is prepared to follow along on that journey with you. Why? Well, because, as people, they are doing the same!
This is one of the first things I like to discuss with my clients. This is what I tell them:
“Your most loyal followers will be similar to where you were at one point in your life, and they are attracted to what you have now.”
In other words, your audience is going to be extremely similar to who you are - past or present. This is GOOD - think about it. To be successful, you want to get to know your peeps. Who knows “you” better than you?
When you appear relatable to your audience it directly increases your engagement with them, and it creates an immediate bond.
You won’t need to spend as much time researching where they go or what they like to do considering, you probably know most of those answers already. Same goes for what social media platforms do they have or what lingo they use. All of these different levels of common ground will each serve a very specific purpose, multiplying your potential impact on them.
Don’t forget - you want to be the expert in whatever you choose to be branded as and people want to hear from your personal experience. Fully understanding your audience is just going to increase your chances of helping them. At the end of the day, that’s what it’s all about anyway - right?