How do I package my offerings?
Packaging your offerings is similar to creating a proposal. Think about how you explain your offering once a potential client feels confident in moving forward. You typically explain what you can offer them as well as how much things cost. But what else should you include? Here are the basics:
+ GENERAL OVERVIEW: Write up a thoughtful description of the package, service, or offering. This can be as simple as stating the objective at hand as well as how + why you can help them.
+ DELIVERABLES: This is where you list out everything they get in the package, service, or offering. Think about it like the specifications of a shirt that you buy online - your potential client wants to know what's included, if the offering will be a good fit for them, and what they can expect when they receive it. Will there be a moodboard? Write it down. How many revisions will they get on your design project? Let them know. What will they receive at the beginning and end of your coaching relationship? List them. Really, you can’t be too careful here. This will become your lifeline should clients begin requesting things that weren’t actually included. The more specific you are means the more you'll be able to lean on this later.
+ TIMELINE: Another great section to include is a basic timeline of what clients can expect and when things will be due throughout the process. If you're teaching a course, list what will be included in each module and whether the whole course can be viewed upfront or if it will be dripped out slowly. This can be as specific or as general as you want it to be. For example, you can say that it takes 2 weeks to develop initial logo designs, or that it takes 7-14 business days (the first method lets the client know they should wait 14 actual days before asking for things from you and the second method gives them a bit more specificity while still providing you a buffer). By sharing a general timeline, whether it's a course, service, or coaching relationship, clients can visualize the next steps and what they can expect. This section isn't always necessary for physical goods or digital downloads.
+ COST: One of the first things that potential clients will look for is price. You can list it as a single amount, as X payments of X/month, or even further broken down. For example, you could include the price of each service in the features section (above). That way, they see what’s included in a particular service as well as what it costs. Also point out any multiple-service discounts or multiple-product savings that exist, as well as any payment plans that might be available.
+ OTHER: It’s important to list any other terms you feel are important as well. For example, if there is a cap to the number of emails you'll respond to each month, make sure you make a note of that.